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Learn About Earize Communications

  

Corporate Sponsorship

Corporate sponsorship of closed captioned programming is an effective advertising and marketing tool for companies interested in conveying their message to the deaf and hard of hearing communities.

The U.S. Department of Education is currently a corporate sponsor for CRI.

Benefits of Corporate Sponsorship

By sponsoring closed captioned programming, companies have the ability to:
  • Realize a cost effective strategy in reaching an audience estimated to include nearly 100 million broadcast viewers.
  • Introduce their products and services to all captioned viewers.
Marketing research clearly demonstrated the closed caption audience does responds positively to advertising.

Closed captioned viewers are also highly regarded by advertisers due to their proven loyalty to closed captioning sponsors.

The closed captioned viewing audience includes:
  • 22 million recognized as deaf or hard of hearing
  • 30 million immigrants who use English as a second language in the home, and who use captioning to learn English
  • 27 million illiterate adults who use closed captioning to heir reading skills
  • 2 million children learning to read
  • 3 million remedial readers
These statistics do not include aging baby boomers who admit to any degree of hearing loss.

Closed captioning sponsorship is available for national network, local broadcast and syndication programming for a fraction of the cost of traditional commercial broadcast advertising.

How Are Advertisers Acknowledged?

A company name appears in the closed captioning funding credits for a variety of broadcast formats including syndicated, network and cable programming; news; sports; entertainment; and movies.

Some programming formats include closed captioning credits in a "billboard" format on screen with a voice over identifying the company as a closed captioning sponsor.

This announcement is seen - and heard - by all viewers, not just the closed captioning audience.

Becoming a Closed Captioning Sponsor

To learn more about becoming a closed captioning sponsor, e-mail or call CRI at 301-316-3131.

We look forward to helping your company benefit by becoming a closed captioning corporate sponsorship.



      Caption Reporters, Inc.
       9450 Pennsylvania Ave. Suite 20, Upper Marlboro, MD 20772
      Office: (301) 599 - 1899 Fax: (301) 599 - 1805
      E-Mail: Caption Reporters, Inc.

       © 1993 - 2005, Caption Reporters, Inc. All rights reserved.